Sunday, February 25, 2007

(Don't) get a Mac


I'm a fully paid-up member of the "cult of Mac", and the recent adverts have put Apple computers back in the minds of the general public. Charlie Brooker (of TV Go Home and Nathan Barley) doesn't have such a high opinion of them. He is a good ranter, and this one about Macs is one of his best. He makes quite a few good points, too. I suppose we are smug wankers, and I loved the line about Macs being like Fisher Price play centres for adults.

10 Comments:

Blogger Jenny said...

That is a really funny article. Although there are a lot of good lines, I think my favorite one is "I even hate people who don't use Macs but sometimes wish they did."

I have been using a Mac ever since the Mac Classic days (although when I was a graphic designer, my work would only promise me a Mac and instead made me use a PC the whole time there) and I have loved every single Mac I have, the pinnacle being my present computer (Powerbook G4).

I think one of the best points he has is the whole Mac being advertised as the "fun" computer but there are absolutely no games for them. That is why my brother (who was also raised on a Mac) has been a PC user ever since he could afford to buy one himself, as he is a very serious gamer.

1:31 pm  
Blogger swishfish said...

I siwtched to Mac a couple of years ago, after using Classics back in secondary school 10+ years ago. I've now got a Powerbook and Mini (with a sexy cinema display) and can't ever imagine going back. Using my PC at work just feels wrong now, like I'm cheating...

And although the Mac is way behind for games, the only one that matters, Football Manager, is available for Macs.

PS Do you like the modification that That I have made to my PB?

1:44 pm  
Blogger Jenny said...

You have a cinema display? I am sincerely jealous.

I don't know if I can be bothered to read the whole Football Wikipedia entry. Tell me this - is it like a fantasy football game (like on Yahoo where you arrange your team and see how many points you can get based on how they play) or is it like one of those games where you just play soccer? And if it is available only for Macs, how does Wikipedia get it wrong giving it a PC/Mac designation?

About the Old-skool logo on the powerbook, I might like it...I'd have to see it not cropped so much, I think. And, it'd be important to me that you could see the glow through the colors (because I kind of like the glow). How'd you do it? Just apply one of the old stickers that used to come with the products onto the glowy apple?

3:27 pm  
Blogger Jenny said...

oops - I misread your words...I thought you said that it was only available for Macs when, in fact, you were saying that it is also available for Macs.

3:29 pm  
Blogger swishfish said...

Yes, football manager is one of the geeky team-selection type games. It's so much more, though, just ask any FM/champman fan...

You can see the glow through the Apple. I wouldn't have done it otherwise. You can get the gels here.
Here's someone's with the apple glowing

6:20 pm  
Blogger Jenny said...

Wow! I actually love it! (Although I think it looks better on the white or black rather than the aluminum - at least from the pictures.)

I just read about how you put the gel in. I don't think I am brave enough to try it out.

6:38 pm  
Blogger Jenny said...

Justin - two things:

1. I was telling my friend Emily (who is also a PowerBook owner) about your gel modification to your PB and told her about the Apple commericals in your language with your people (we have the same commercials with different people over here). We both agree that we like your Mac guy (ours seems like an elitist jerk), but prefer our PC guy (he's more cuddly).

2. I saw this poster around school and wondered what you thought about it, what with your uncanny ability to spot all things Communist. It strikes me as an extremely bizarre juxtaposition. I'm not sure the picture of the lecturer in a field full of flowers goes with the heavily Communist look. What do you think?

3:29 pm  
Blogger swishfish said...

The problem is that the actors in our ads are the stars of the well-liked sitcom Peep Show, in which they play a likable and sympathetic character (Mitchell, the PC guy) and a slightly arrogant and dickish character (Webb, the Mac guy). So everyone that has seen Peep Show (probably a lot of the target market) automaticlly prefers the PC. If it wasn't for Peep Show, the casting would have been good.

And I like the Poster. Communism with a smile!

10:21 pm  
Blogger Jenny said...

Communism with a smile, indeed.

Emily was telling me that they're going to let our US Mac guy go because people perceive him negatively and love the cuddly PC guy. Obviously not the way they want their advertising to be received. It's funny that a similar thing is happening with your PC guy, although yours is less about how they are being perceived in the commercials (like us) and more about their previous roles. Do you think it the Mac guy would have been positively received had it not been for this Peep Show?

12:43 am  
Blogger swishfish said...

Maybe this could be soreted by the US and UK trading Macs...

8:29 am  

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